In an age where beauty trends move at the speed of a TikTok swipe, navigating the ever-growing universe of influencers can be overwhelming. From skincare truth-tellers to boundary-pushing makeup artists, beauty influencers have redefined not only how we see beauty—but how we learn it, practice it, and make it our own.
Here’s a curated list of beauty influencers you should be following right now. These individuals stand out for their authenticity, expertise, and ability to inspire—not just sell.
1. Hyram Yarbro (@skincarebyhyram)
Platform: TikTok, YouTube
Best For: Skincare education, ingredient breakdowns, affordable product reviews
Hyram became a skincare household name almost overnight, thanks to his brutally honest product critiques and refreshing transparency. He educates viewers on how to read ingredient labels and build effective routines without falling for hype. If you want skin advice backed by research but explained like you’re chatting with a friend, start here.
2. Jackie Aina (@jackieaina)
Platform: YouTube, Instagram
Best For: Makeup tutorials, beauty industry commentary, inclusivity
Jackie Aina isn’t just a beauty creator—she’s an advocate for representation and accountability in the cosmetics industry. Known for her charisma and in-depth tutorials, Jackie blends humor with honesty, especially when calling out brands on diversity and quality. Her content is empowering, informative, and always entertaining.
3. James Welsh (@james_s_welsh)
Platform: YouTube
Best For: Skincare myth-busting, expert product recommendations
James Welsh combines British wit with deep skincare knowledge. A former skincare specialist, his channel dissects trends and “miracle” hacks, offering a grounded perspective on what really works. He’s also known for explaining why some viral products may not be worth the hype.
4. Nikkie de Jager (@nikkietutorials)
Platform: YouTube, Instagram
Best For: Bold makeup artistry, inspirational transformations
Nikkie’s journey—from makeup enthusiast to global beauty icon—has inspired millions. Her tutorials celebrate creativity, color, and unapologetic self-expression. She’s also one of the most skilled in the game, able to transform her face with precision, all while keeping things joyful and real.
5. Susan Yara (@susanyara)
Platform: YouTube (Mixed Makeup), Instagram
Best For: Skincare for all ages, expert-backed advice, product testing
If you’re interested in science-based skincare that goes beyond Gen Z trends, Susan Yara is a must-follow. As the founder of Mixed Makeup, she brings dermatologists, estheticians, and chemists into the conversation. Her approach balances expert insights with accessibility.
6. Bretman Rock (@bretmanrock)
Platform: TikTok, Instagram, YouTube
Best For: Beauty meets lifestyle, high-energy humor, tropical glam
Bretman Rock is a force of nature. Equal parts beauty guru and internet personality, he creates wildly entertaining content that blends full-face glam with raw honesty. Whether he’s contouring on a mountain or reviewing products with zero filter, his confidence and charisma are unmatched.
7. Katie Jane Hughes (@katiejanehughes)
Platform: Instagram, TikTok
Best For: Editorial makeup, dewy skin, pro techniques
A celebrity makeup artist turned influencer, Katie offers an inside look at the world of editorial beauty. Her tutorials often feature glowing skin, soft eye looks, and minimalist glam with maximal effect. She also gives practical lessons on brushes, blending, and achieving a pro finish at home.
Final Thought
Beauty content today is more than just product hauls and glam shots—it’s a cultural conversation. The influencers listed here represent a range of voices, skin tones, experiences, and expertise. Whether you’re building a skincare routine, experimenting with color, or just seeking inspiration, they offer something more valuable than virality: perspective.
Follow them not just for trends—but for truth, technique, and a reminder that beauty, in all its forms, is worth celebrating.
